Q2 Logo and Design

When designing our texts we felt that we needed a strong bond between products and something that would link our name and who we are together. The way in which we went about this was we new that logos were a good start the main reason for this is because when doing research into other bands and searching there names they all had a logo that referenced the band so we knew this had to be done. We felt that we knew the bands needed something referencing its indie rock and we felt style and colour was the way forward although indie rock is normally done as a scruff look that you have tried to tie something together. But although for our music video we had used this we wanted more smart scruff and a bit of the beach vibe as well due to the song holiday. So we knew we had that to work with we made the text smart however scruff which was like the costume that had been decided on and we made sure that we had black and white in there as they are the stereotypical indie colours which we wanted to pay homage to.

Q4 Continued

However we knew that when filming we did not have the best camera so when out on location we would not get the best footage, which meant that the performance parts we filmed in a studio we had to make sure that we got the best lighting on the band members when performing and include plenty of different angles.






Different technologies that we using in research and planning would have to be things like poll everywhere and things like vox pops the reason for using these and what we gained out of them was that it gave us audience feedback on our ideas for the music video that we wish to create. The questions that we asked where things like what do you like to see in a music video, do you prefer performance or narrative and so on with this and a combination of research through looking at some of the top indie bands we felt that we had a soled plan of what we wanted for our music video and we felt we had an idea that everyone would like. This being something that is balanced between performance and narrative and we also got there feed back on what they thought of the song and our idea of a and shooting there own music video. With music videos we felt being such a thing of personal opinion we new we had to get a bit of everything that people had said however hard we then found out this was due to time constraints and how we would get certain sections to fit into our music video.

Q4 continued

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Q4 Part 1

Digipak

Magazine advert

Music video Final cut