Q1 locations

Q2 Evaluation of Ancillaries

when all the three of the above were completed they finished off the promotional package for Will and the People. they have synergistic links from one another through the typography images and as well as that the band member photos. first of all we made sure to use the same typography throughout our digipack and our magazine advert, this was so that the audience would know that when they see both of these that they come as a part of a package and are linked to one another. hopefully this would result in the audience researching the band to try and find out more about them in turn making them more recognized. the same typography was used in both the magazine advert and digipack however it was not included in out music promo as our promo contained no written text in it, but we could have overcome this by including some at the beginning as an intro or an the end of the music promo as an outro. we made sure that we used the same images of all of our band members in both the magazine advert and the digipack so that the people that would be seeing these ancillaries would know that they are linked together as they can see the same people on both of the ancillaries.

This also links to the promo as all of the band members in the photos on the ancillaries are in the music promo, meaning that they would be more recognizable if the audience had seen the ancillaries, which links them all together as one package. the music promo will be showed on both the TV and the internet. on the TV it will be shown on the music channels such as MTV and UK top 40. this will be good for promoting Will and the People as they are two of the most popular music channels, and as well as that they majority of the viewers of these channels are of an indie rock audience meaning that they may also like the song and want to research more into Will and the People. on the internet the music promo will be shown on sites such as YouTube, this will be good for promoting the band as YouTube is one of the worlds most visited websites meaning that it could be seen by anyone around the world. other sites on the internet that the music promo could be viewed are social media sites such as Facebook and Twitter as there is a wide range of people that can view the videos as as well as that they can share it with one another and to there friends which will get people talking about it and make it more well known.

This would show the band as being more professional as they are offering more places for thei audience to watch their music video and as well as that they are giving themselves the chance to get more widely known and potentially grow into a bigger name in the future. the digipack will be shown and sold in two different places, in store and digitally. in store the digipack will be shown in places such as HMV as this means that those that prefer to buy CD's over digital songs can do so giving the band also more potential sales of their digipack and offering the audience more ways to buy it. the digital way in which you would be able to buy or see the digipack would be on Itunes as when you search a song on Itunes you can see the digipack cover, or alterenatively if you buy the song you then get to see the digipack, and for those that prefer buying the digipack digitally it widens their ability to do so and buy the song digitally. the magazine advert will be shown in music magazines such as Kerrang. this popular music magazine would be a perfect place to get the band well known as it is bought and viewed by many meaning that more people will be able to see and recognise will and the people. it is also suitable as readers of this magazine are also traditionally indie rock fans meaning that it could make sales also rise as more people may be interested in buying a single or the album after seeing the magazine advert.


When creating this we made sure that we used our research and wanted to pay homage to a band that had given us inspiration which was the Killers the reason for choosing this band was because they played the same genre of music as our chosen band Will and The People. And with them being one of the most successful indie rock bands to be about within our generation I felt that it was good because they knew what sells in shops and what brand image to go for. that was colour, as you can see from there design they have used that paint splodge effect that we tried to use this we felt would help our product be eye catching and attractive to the soon to be buyers of our product.

Q2

Other places that you would see different aspects of what we had created would be the magazine advert would go into magazines. The type of magazine company that we felt we would want our ancillary task to be shown in was NME this was because from looking through they show a lot of indie bands in it and especially ones that we have looked at such as the Killers, Muse and the Red hot chilli peppers which means that when our ancillaries are shown in these magazines they would see us paying homage to the bands we have look at. We felt that with the bright stand out colours and us as a contrasting black and white it would get people having a second look and see why the band are in the magazine that they are reading, and see that they are a new up oncoming band trying to get there music publicized and with the colour style and costume people should be able to straight away identify the genre of music, if they are a fan of that style they can search for us on YouTube, if he or she likes the music they can tweet about us with a hashtag plus leave a link to our promo so others can watch the video thus promoting the band. The things that we felt would draw our target audience to our band would be the ancillaries and how they are laid what is meant by this is from research into other bands that have been successful this means that with the bright colours as used by the killers however in other parts you have subtle tones as used by red hot chilli peppers I feel this will sell well as it is proven by other successful band that this style for this genre would work.

Q2 Logo and Design

When designing our texts we felt that we needed a strong bond between products and something that would link our name and who we are together. The way in which we went about this was we new that logos were a good start the main reason for this is because when doing research into other bands and searching there names they all had a logo that referenced the band so we knew this had to be done. We felt that we knew the bands needed something referencing its indie rock and we felt style and colour was the way forward although indie rock is normally done as a scruff look that you have tried to tie something together. But although for our music video we had used this we wanted more smart scruff and a bit of the beach vibe as well due to the song holiday. So we knew we had that to work with we made the text smart however scruff which was like the costume that had been decided on and we made sure that we had black and white in there as they are the stereotypical indie colours which we wanted to pay homage to.

Q4 Continued

However we knew that when filming we did not have the best camera so when out on location we would not get the best footage, which meant that the performance parts we filmed in a studio we had to make sure that we got the best lighting on the band members when performing and include plenty of different angles.






Different technologies that we using in research and planning would have to be things like poll everywhere and things like vox pops the reason for using these and what we gained out of them was that it gave us audience feedback on our ideas for the music video that we wish to create. The questions that we asked where things like what do you like to see in a music video, do you prefer performance or narrative and so on with this and a combination of research through looking at some of the top indie bands we felt that we had a soled plan of what we wanted for our music video and we felt we had an idea that everyone would like. This being something that is balanced between performance and narrative and we also got there feed back on what they thought of the song and our idea of a and shooting there own music video. With music videos we felt being such a thing of personal opinion we new we had to get a bit of everything that people had said however hard we then found out this was due to time constraints and how we would get certain sections to fit into our music video.

Q4 continued

Created with Padlet

Q4 Part 1