"A condition in which one type of simulation evokes the sensation of another, as when the hearing of a good sound produces the visualization of colour"
so.... in song
In songs the narrative rarely is complete and therefore often fragmentary.
Fragmentary narratives ma help the repeatability of promos.
Andrew Goodwin
illustration-the promo basically illustrates the ideas / narrative in the song lyrics.
Amplification - uses a key idea / image from the lyrics and development I into a concept within the promo.
Disjuncture - the promo bears no resemblance to the lyrics or its meaning; abstract; often seen as unconventional / arty videos; creates a new range of meanings for the songs.
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