This magazine advert for Foo Fighter's "Greatest Hits" album is designed perfectly for this point in the artist's musical career. The bands are fully established and are a hugely successful, popular, phenomenal band so they have no interest in establishing themselves in the music industry. The advert isn't to create an image for the band, or to introduce the band to potential fans but literally only to make, more than likely already established, hardcode, fans aware that the band they adore are releasing a "Greatest Hits" album. The background of cold studded metal fits well with the band's rock image and the simple bold style showing the band name, logo, date of release and album title efficiently gets the message across. As the songs have been released before and the fans are already aware of them and have their favourites, the design cleverly first lists three songs included in the album that are very popular; Best of You, The Pretender and Times Like These followed by a new song Wheels. The design has captured the attention of the fans, then made them aware of a new song! In conclusion the advert successfully gets the message across in a grungy, efficient way that fits with the band's image and makes already established fans aware of a new album.
No comments:
Post a Comment