Music Video: Will and the People

 

 

 

Will and the People are an alternative rock band from London, UK. The band members consist of Will, his brother Jamie Rendle, Jim Ralphs and Charlie Harman. The band released their eponymous debut album in 2011. It included the singles, The Game, Salamander and Lion in the Morning Sun. The band’s second album, Friends was released in January 2013 and included the singles, Holiday and Eyes. The band members live together west of London, where they rehearse and record music.

What style of music?

The style of this music video is a mixed genre being alternative rock and have found themselves being nominated for the best of British song award with their song holiday.

What are the conventions in that style?

The conventions of an alternative rock style of music is that it was supposed to be against the norm since alternative rock emerged in the 1980’s, however the style has since become very popular and some may say mainstream therefore paradoxing itself from its original purpose. For example artists such as Coldplay and Fall Out Boy came out with very “against the norm” songs and videos with them such as The scientist from Coldplay.

Inspirations?

For our group the main inspiration of finding and making a music promo to this style of song is that it is a song in which you can do anything with, you can give a narrative that follows the lyrics exactly and tells a story, or you could do the complete opposite with barely any narrative and still be able to pass it off as a good music promo. We feel that this would work well as the point of a music video is to get the audience repeatedly watching and talking about the video and some of the controversial conventions within it expanding popularity for the band.

Example of existing videos?

·         Will and the people band video of song

·         Clean bandit, rather be (this video follows the style we would like but not the song choice)

·         Vampire weekend, A Punk

·         Two Door Cinema Club, what you know

·         Wilkinson, afterglow

·         Coldplay, the scientist

·         Kings of leon, Red morning light

·         Red Hot Chilli Peppers, Can’t Stop

 Theory?

We feel that the song choice and the video that we will produce will subverts the theory of what a music video consists of by Laura Mulvey and also the theory of Michael Shaw, as they believe that they objectify men and women in different ways sexually and with power, and also that the majority of videos are made up of recycled styles, immediate gratification and even soft core porn.