This is a magazine advert by the Red Hot Chilli Peppers in 2006 for their new album ‘Stadium Arcadium’. I believe that this is an effective magazine advert because it is attractive to the eye and also the main text which is the name of the new album is bold and large which could make people want to find out what it is. At the top of the poster it clearly has the name of the band ‘Red Hot Chilli Peppers’ so that people that haven’t seen this new album know who it is by.
The magazine advert also includes information on when the album is released which is very important, as it says the album comes out on the 8th May 2006, this gives people the opportunity to go to a store on this day knowing it will have been released if they want to buy it.
Other information on the magazine advert includes a small piece of text below the release date of the album saying that it includes their hit single ‘Dani California’, this gives them a chance to increase their sales of their album as if people that do not know much of the Red Hot Chilli Peppers but they know of this hit song as they’ve heard it and really like it, then they may buy the album to see if they like their other songs in the album, giving them a better promotion of themselves and better marketing.
As well as all of that information the magazine advert also includes some advertising for the company O2 as at the bottom right corner their is their logo and on the left of it in the middle is some text that says 'Text CHILLIS to 2020 for exclusive downloads, ringtones and competitions on O2'. This could give the Red Hot Chilli Peppers a wider range of target audience in the people who are with O2 as it gives them access to these extras meaning that more people may want the album or other Red Hot Chilli Peppers merchandise.
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