Q3
The audience research that was
undertaken to get our final product I feel that this helped us a lot the main
reason being it allowed me and Callum to decide what parts people preferred
with a music promo whether that mainly performance based or narrative. From our
research into the music promo we found that people like a good mix of
performance and narrative.
Ways in which we went about our
audience research was questionnaires. Which contained different questions such
as what was you favourite thing to see in a music promo, your age, what genre
of music you liked and other different questions which slowly helped us towards
testing peoples expectations of our music promo Which helped us choose our song
as the results showed that indie rock was a big favourite of everyone so we
knew from this that we had chosen the correct song. And to know that we had the
correct song we had a focus group listen to our song and give us feedback on
whether they liked it or not so we knew whether we had the right band to back or
not. With our focus group we tried tom make sure that we also used different
questions about what they would want to see in our music promo and how to make
it better with constructive criticism, this meant that from this audience
research we felt we would get peoples raw views as from experience in our last
assignment on making a thriller we felt that personal opinion can play a big
role in what will help your music promo from being ok to real top quality
production. So looking back at what we got from the focus group the results
that we got from different individuals was that they liked the song. And also
we needed plenty of different shot types however we new most of this and that
it would be a lot of trial and error in the editing stage when making our piece
what worked and what didn’t and we would know this from getting the focus group
and questionnaire people back in and getting the advice we needed. If you were
to look at some of the techniques used in the focus group sessions when asking
this question so that no one influenced each other we did a quick fire thumbs
up thumbs down this is a technique normally used in focus groups so no one
influences each other and we get honest feedback.
If I was to make improvements on my
audience feedback I would have made sure that I did more for my ancillaries the
reason that we only did a focus group for information on ancillaries is because
me and Callum felt that if we did our own research into different magazine
adverts and Digipaks then we would get a good idea of what to do as the bands
we analysed where bands such as the red hot chili peppers and vampire weekends
which are successful bands and know what sells so if we were to pay homage to
these great bands but put our own twist on our ancillaries then I felt we would
be the ones that stand out on the market.
Other ways we got audience feedback
was from putting snippets of our video on Instagram, which I left a comment
asking people to leave a comment on our video about the video to tell us
whether it was any good or if the liked it press the heart button from this we
got great response and as this was during the editing process any feedback on
changes we could make I could do so making our music video better. But with
doing this I also used synergy as I left the hash tag will and the people and
if you clicked on the hash tag you could see all the different people who had
commented or put their own post up about the band so by me doing this it
allowed my followers to learn about the band if they clicked on the hash tag.
My reasoning behind doing this was mainly because by doing this you have a
bigger target of people you are showing the music video to which means the
feedback you get will not be from the same people in your group and we also got
different people from up and coming bands who left a comment so we where able
to change it to what there thoughts where which meant we would be at a greater
chance of getting a higher mark on our production due to people in the industry
giving us that constructive criticism.
Ways in which synergy is Synergy is the term used to describe a situation where
different entities cooperate advantageously for a final outcome. Simply
defined, it means that the whole is greater than the sum of its parts It’s the
‘strategy of synchronising and actively forging connections between directly
related areas of entertainment’. New Technologies support this process – web,
dvd, downloading. Media institution exploit various platforms to sell various
products related to one film e.g. film and soundtrack and video gamegood as people were able to talk about what they like and
what they felt we should change. For
these promos and ancillaries we were able to get some audience feedback by
putting small parts of our music video on Instagram, Facebook or twitter which
was This is why synergy is good as it allows people that you feel are your
target audience talk about your project and help you change it for the better.
And once finally completed our video was uploaded to YouTube and after the
video had we said use the hashtag will and the people we can get others to
spread the word about the video raising the popularity for the band also
getting them publicised.
