Q1 Editing and location

Editing:

The editing is where the magic happens for a music promo and you normally find that you’re editing and the pace of editing mainly relies on the type of song, style and pace of the music. You need to make sure that when editing you have the correct balance that will suit the song as you can find as we did we didn’t feel that the song we chose was a song for a strong narrative base and that we needed to hold off on these different sections and base our video on performance. However we had to make sure that we would still make our performance sections interesting and make sure that people felt that they could watch the videos up to seven times. To make sure we had interesting footage we did a poll to see what people like to see within a music video and the different shots that they would like to see to make our music video interesting. Then in the editing process we made sure that the lip sinking was correct and that when you had a close up on drums or guitar it matched the pace of the music, which really made us learn and appreciate the hard ship people put in for a music video as when filming you have the song in the background so that you know which bit you are at in the editing process and you can then dub the sound and overlay it at the end.

Location

We chose our location mainly to do with the songs lyrics, name of the song and who and where the band member came from. As the song was called holiday and being a British band we felt that the location had to be stereotypically British which was a British holiday resort and by the beach. I fell that if I could change anything I would not want to change where we filmed however I would want to make sure that the quality of the shots where better and we had even more footage as the more footage the more entertaining the music video will become.