Q3

Q3  

The audience research that was undertaken to get our final product I feel that this helped us a lot the main reason being it allowed me and Callum to decide what parts people preferred with a music promo whether that mainly performance based or narrative. From our research into the music promo we found that people like a good mix of performance and narrative.

Ways in which we went about our audience research was questionnaires. Which contained different questions such as what was you favourite thing to see in a music promo, your age, what genre of music you liked and other different questions which slowly helped us towards testing peoples expectations of our music promo Which helped us choose our song as the results showed that indie rock was a big favourite of everyone so we knew from this that we had chosen the correct song. And to know that we had the correct song we had a focus group listen to our song and give us feedback on whether they liked it or not so we knew whether we had the right band to back or not. With our focus group we tried tom make sure that we also used different questions about what they would want to see in our music promo and how to make it better with constructive criticism, this meant that from this audience research we felt we would get peoples raw views as from experience in our last assignment on making a thriller we felt that personal opinion can play a big role in what will help your music promo from being ok to real top quality production. So looking back at what we got from the focus group the results that we got from different individuals was that they liked the song. And also we needed plenty of different shot types however we new most of this and that it would be a lot of trial and error in the editing stage when making our piece what worked and what didn’t and we would know this from getting the focus group and questionnaire people back in and getting the advice we needed. If you were to look at some of the techniques used in the focus group sessions when asking this question so that no one influenced each other we did a quick fire thumbs up thumbs down this is a technique normally used in focus groups so no one influences each other and we get honest feedback.

If I was to make improvements on my audience feedback I would have made sure that I did more for my ancillaries the reason that we only did a focus group for information on ancillaries is because me and Callum felt that if we did our own research into different magazine adverts and Digipaks then we would get a good idea of what to do as the bands we analysed where bands such as the red hot chili peppers and vampire weekends which are successful bands and know what sells so if we were to pay homage to these great bands but put our own twist on our ancillaries then I felt we would be the ones that stand out on the market.

Other ways we got audience feedback was from putting snippets of our video on Instagram, which I left a comment asking people to leave a comment on our video about the video to tell us whether it was any good or if the liked it press the heart button from this we got great response and as this was during the editing process any feedback on changes we could make I could do so making our music video better. But with doing this I also used synergy as I left the hash tag will and the people and if you clicked on the hash tag you could see all the different people who had commented or put their own post up about the band so by me doing this it allowed my followers to learn about the band if they clicked on the hash tag. My reasoning behind doing this was mainly because by doing this you have a bigger target of people you are showing the music video to which means the feedback you get will not be from the same people in your group and we also got different people from up and coming bands who left a comment so we where able to change it to what there thoughts where which meant we would be at a greater chance of getting a higher mark on our production due to people in the industry giving us that constructive criticism.

Ways in which synergy is Synergy is the term used to describe a situation where different entities cooperate advantageously for a final outcome. Simply defined, it means that the whole is greater than the sum of its parts It’s the ‘strategy of synchronising and actively forging connections between directly related areas of entertainment’. New Technologies support this process – web, dvd, downloading. Media institution exploit various platforms to sell various products related to one film e.g. film and soundtrack and video gamegood as people were able to talk about what they like and what they felt we should change.  For these promos and ancillaries we were able to get some audience feedback by putting small parts of our music video on Instagram, Facebook or twitter which was This is why synergy is good as it allows people that you feel are your target audience talk about your project and help you change it for the better. And once finally completed our video was uploaded to YouTube and after the video had we said use the hashtag will and the people we can get others to spread the word about the video raising the popularity for the band also getting them publicised.