Q2 Evaluation of Ancillaries

when all the three of the above were completed they finished off the promotional package for Will and the People. they have synergistic links from one another through the typography images and as well as that the band member photos. first of all we made sure to use the same typography throughout our digipack and our magazine advert, this was so that the audience would know that when they see both of these that they come as a part of a package and are linked to one another. hopefully this would result in the audience researching the band to try and find out more about them in turn making them more recognized. the same typography was used in both the magazine advert and digipack however it was not included in out music promo as our promo contained no written text in it, but we could have overcome this by including some at the beginning as an intro or an the end of the music promo as an outro. we made sure that we used the same images of all of our band members in both the magazine advert and the digipack so that the people that would be seeing these ancillaries would know that they are linked together as they can see the same people on both of the ancillaries.

This also links to the promo as all of the band members in the photos on the ancillaries are in the music promo, meaning that they would be more recognizable if the audience had seen the ancillaries, which links them all together as one package. the music promo will be showed on both the TV and the internet. on the TV it will be shown on the music channels such as MTV and UK top 40. this will be good for promoting Will and the People as they are two of the most popular music channels, and as well as that they majority of the viewers of these channels are of an indie rock audience meaning that they may also like the song and want to research more into Will and the People. on the internet the music promo will be shown on sites such as YouTube, this will be good for promoting the band as YouTube is one of the worlds most visited websites meaning that it could be seen by anyone around the world. other sites on the internet that the music promo could be viewed are social media sites such as Facebook and Twitter as there is a wide range of people that can view the videos as as well as that they can share it with one another and to there friends which will get people talking about it and make it more well known.

This would show the band as being more professional as they are offering more places for thei audience to watch their music video and as well as that they are giving themselves the chance to get more widely known and potentially grow into a bigger name in the future. the digipack will be shown and sold in two different places, in store and digitally. in store the digipack will be shown in places such as HMV as this means that those that prefer to buy CD's over digital songs can do so giving the band also more potential sales of their digipack and offering the audience more ways to buy it. the digital way in which you would be able to buy or see the digipack would be on Itunes as when you search a song on Itunes you can see the digipack cover, or alterenatively if you buy the song you then get to see the digipack, and for those that prefer buying the digipack digitally it widens their ability to do so and buy the song digitally. the magazine advert will be shown in music magazines such as Kerrang. this popular music magazine would be a perfect place to get the band well known as it is bought and viewed by many meaning that more people will be able to see and recognise will and the people. it is also suitable as readers of this magazine are also traditionally indie rock fans meaning that it could make sales also rise as more people may be interested in buying a single or the album after seeing the magazine advert.


When creating this we made sure that we used our research and wanted to pay homage to a band that had given us inspiration which was the Killers the reason for choosing this band was because they played the same genre of music as our chosen band Will and The People. And with them being one of the most successful indie rock bands to be about within our generation I felt that it was good because they knew what sells in shops and what brand image to go for. that was colour, as you can see from there design they have used that paint splodge effect that we tried to use this we felt would help our product be eye catching and attractive to the soon to be buyers of our product.